The top 10 reasons why BTS is a global phenomenon.


The BTS also known as Bangtan Sonyeodan, has captivated the world with their songs, talents and outstanding performances. With the support of their ARMY fanbase, this South Korean boy band has seen unimaginable popularity and broken numerous records. In this article, we talk about the top 10 BTS accomplishments and milestones that have contributed to their popularity as a worldwide phenomenon.

1. Philanthropic Project Events

BTS has continually shown their dedication to philanthropy. They have given generously to a number of organizations, such as disaster assistance, COVID-19 aid, and educational purposes. Their followers have been motivated to give back by their generous deeds, which have had a good effect on society.

2. Social Media Influence

The influence of BTS goes beyond the music business. They are dominant players in social media, having massive followings on sites like Weverse, Tiktok, Facebook, Instagram, and Twitter. Their sincere engagement and conversations with fans have developed a worldwide, close-knit community.

3. Grammy Nominations

BTS received their first-ever Grammy nominations in 2021 for Best Pop Duo/Group Performance and Best Pop Vocal Album for their album “Map of the Soul: 7“. This acknowledgment strengthened their status as a major player in the world of music

4. Stadium Tours and Sold-Out Concerts

Concerts by BTS are popular and anticipated. Their numerous globe tours have been successful, and they have performed stadium shows at illustrious locations like Wembley Stadium in London and the Rose Bowl Stadium in the United States. Their shows are always completely sold out, demonstrating their enormous global following.

5. Record-Breaking YouTube Views

The most viewed music videos on YouTube are all held by BTS. Their “Dynamite” music video broke a platform record by receiving 101.1 million views in the first day and currently over 1 billion views. With each new release, they surpass their previous records.

6. Billboard Hot 100 Success

BTS made history by becoming the first South Korean act to top the Billboard Hot 100 chart with their single “Dynamite” in 2020. This achievement showcased their global appeal and marked a significant milestone for K-pop in the Western music industry. They also won numerous Billboard Music Awards, including Top Social Artist for four consecutive years (2017-2020). They have also been recognized in categories such as Top Duo/Group and Top Selling Song.

7. UNICEF Partnership

BTS continuously uses their platform to promote uplifting themes, and their collaboration with UNICEF is noteworthy. Together with UNICEF, they started the “Love Myself” campaign in 2017, which aims to stop violence against children and teenagers. Funds and awareness for the cause were raised through the campaign.

8. Diplomatic Cultural Relations

BTS has significantly contributed to the introduction of K-pop and Korean culture to a larger international audience, increasing cultural awareness and interchange. This influence of BTS on world culture is frequently referred to as “cultural diplomacy.”

9. UN General Assembly Speech

At the United Nations General Assembly in 2018, BTS made a potent message about the value of self-love and standing out against society norms. Their powerful message struck a chord with people all around the world, motivating many to value their uniqueness and self-love.

10. Fans Interactions

When it comes to interacting with their fans, both online and face-to-face BTS goes above and beyond. Through social media, they interact with the ARMY, answering messages from followers and taking part in live streams. Their openness and sincerity foster a sense of intimacy that makes the fans feel important and treasured. And most importantly, how they show their gratitude to their beloved ARMY at each award ceremony.

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